When tennis fans and visitors start flooding in through the gates tomorrow morning, they will be greeted by large display boards, where a giant tennis ball morphs into the IBM smarter planet 'chubby globe' logo.
This in turns morphs into the 8-bar IBM logo with the tagline "Let's build a smarter plant".
We've all seen the logo and the chubby globe numerous times...but my word, it's striking when on a large digital display board right in front of you.
Certainly hard to miss.
But I guess that's the point.
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